Go, Alltel’s Celltop) which could indicate a future in which the browser is present but not necessarily the dominant form of access to rich, interactive content. ODPs, which were declared dead several years ago, are still getting press and are getting design wins from operators and customer deployments . I’d like free software, content, computers, and cars while we’re at it, but that ain’t gonna happen either. However, one area that’s not been addressed very well by blogs is perhaps the networking across bloggers as media content generators. In this talk, we will look at how blog can evolve into, or at least incorporate some characteristics of, social networking.

Utilizing media, technology and user-generated content like never before, the campaign allows consumers to engage in live online and mobile polling. A real-time mouthpiece of the people?s collective voice, user-generated live polling begins at the hub site, vw.com/whatthepeoplewant , and then spreads across the web and in-market. About a million sites would have social networking within 2007, there would be a lot more Internet-made content in the future. The term ?social networking? SOA has brought this as far as the developer trenches and mashups have the potential to bring open services and data all the way to the employees trenches, like RSS did for content in recent years. I wrote recently about all the issues that have to be resolved before end-user mashups will become as commonplace as spreadsheets (the primary end-user development tool currently) are today.

Carriers and operators are at long last understanding the value of taking down their walled gardens of content. Acceptance of Mobile Web 2.0 from VZW means the subscriber is in control and true choice is at long last possible. That?s not all, throw in original content- video, blogs, competition and events; entertainment aspect is also covered. MOLI caters to the under-served market age range of 18 and above - users, who do not want chaos, spam and have developed sophisticated tastes (who do not want to be poked). They can also post their own user generated content in the form of blogs, pictures, slide shows and videos. Like a social network, the consumer essentially becomes the publisher.

People from mobile operators, handset manufacturers, content/service providers, IT industries, & the internet industry come here to share/exchange ideas and look for networking. What they are looking for are not only local connection but also global connection because people come from different countries. The big difference between Zemanta and Shortcuts is that it’s not just Yahoo content–it comes from all over the Web. Zemanta COO Bostjan Spetic tells me the tool is pulling in links from a live index of 600 blogs which have been picked from multiple ranking sites, including Technorati . Customers will select a service provider that has a platform which is convenient to use and enables access to diverse content. So they will evaluate the platforms of mobile operators, terminal makers and internet portals before they choose one they like.

When it becomes as easy for content owners and web developers to develop and deploy mobile services as it is for them to develop and deploy on the web, we will see the supply of services grow exponentially. Someone once said content is king and with regards to Joost it was never more true. Months and months dragged on. We use RSS & Atom and users can subscribe to each other’s posts, connect as fans, trackback to other mobile initiated posts and even send messages to one another around the content they create. We’re currently working on v2.0 of Rabble which will dramatically improve the experience, media production and social options offered to users.

If you still haven?t gotten to optimizing your site?s content, start now. Forum Nokia plans to begin a series of publications aimed at helping developers bring much more dynamic and engaging content onto mobile browser screens. Since we are now writing and creating content we are leaving much larger footprints, however the mobile device can provide data on where we are, how long we have spent there and who you were with; without user input! This has significant implications.

Advertisers are increasingly leveraging the reach, distribution and relatively low cost of digital content production to become formidable media publishers. We saw this trend start to develop early .

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