The Real Web 2.0 .Com

Companies have been making lots of money on the web since version oh I don’t know, let’s say 0.2, to coin another near-meaningless categorization. Companies will continue to “make the web green” by using innovative methods. Companies without a proven business model will have a difficult time in a recession. What does that mean exactly? Companies like Salesforce.com, Netsuite, and SAP have paved the way by educating customers to the benefits of outsourcing applications, services, and secured hosting in a bundled offering delivered on an “as needed” basis.

Personalization is based on user profile, more the data about user, better provisioning of content. Understanding of user behavior gives more information about user that has not been captured in the profile, also includes the intent. Personally I can’t completely agree on everything. You need to have time and money these days to become IPO. Personalization in e-commerce is just one of many great incremental technical achievements we’ve seen large groups of “regular” users benefit from. Developers and technologists have been feeling their ways around the workings of these things — learning how to take a service-oriented view of the world, how to build richer user interfaces in a browser, the virtues of content syndication, and how to collaborate with one another more and more effectively.

Browser Apps will hit a wall the next years and Desktop Apps will stay. So the mixture could be Software which is run over the web. Browsers are good at browsing, but that’s about it. Web 3.0 should be something radically better than RIAs.

Whereas much of Web 1.0 was about creating web-based service and merchandise companies (and, lest we forget, vanity sites), the hype right now is about harnessing user-generated content to create valuable databases and social networking sites. I think that some of the same people who tried to build a business around an Internet portal are now trying to build community sites that can be packaged for advertisers. Whereas Web 1.0 was defined simply as “the Web” and whereas Web 2.0 was defined within the tight little circle surrounding Tim O’Reilly, what Web 3.0 means will be negotiated out in the open. For now, Web 3.0 seems to be all about context and personalization.

Social bookmarking sites, like Delicious (sorry I’m not in the mood to remember where the dots go), Digg, and Sphinn. Everybody can tag stuff. Social computing has many uses. Knowledge management within the enterprise through the use of wiki and blogging technologies is clearly the low hanging fruit. Socialtext : Ross Mayfield says that Socialtext, the first wiki company, will go open-source. It’s coming full-circle: Wikis came from open-source and now a wiki company goes open-source.

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